New Brighton Aldi store to be opened by Olympian

The Team GB star, who won bronze in the men’s Middleweight event at the London 2012 Olympics, will cut the ribbon to declare the store officially open at 8am with the help of pupils from St Joseph’s Catholic Primary School.

The new store will open at Pavilion Retail Park, Lewes Road, Brighton, and is one of 70 new shops Aldi is opening this year.

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Anthony is set to pay a visit to pupils at St Joseph’s Primary School after the Brighton store opening, as part of Aldi’s ‘Get Set to Eat Fresh’ initiative, which hopes to inspire 1.2 million schoolchildren to learn about the benefits of cooking fresh, healthy food.

The boxing star will host an assembly and chat to pupils about his Olympic journey, including how he achieved boxing success and the important role that healthy eating has played in his career.

Anthony will also greet the first 30 shoppers to arrive at the new store on Thursday with a complimentary bag of fruit and vegetables.

The Lowestoft-born boxer said: “I can’t wait to visit Brighton and meet some excited seaside shoppers. Aldi makes it so easy for Team GB athletes to stock up on healthy, fresh foods through the vouchers it provides us with, so this is a fantastic opportunity for me to give a little something back.

“I’m really looking forward to my trip to St Joseph’s, too. Healthy eating and regular exercise is important for people of all ages, but developing positive habits from a young age is a great head start for all aspiring Olympic stars.”

Brian Hammond, store manager, said: “We’re delighted that Anthony will be hosting our grand opening celebrations. No doubt this will be a brilliant start for the Brighton store and we can’t wait to meet local shoppers over the coming weeks and months.”

The new Brighton store will span over 1,153 sqm of retail space, and will open from 8am to 10pm on Monday to Saturday, and 10am to 4pm on Sunday.