Eastbourne business ranks high in Sunday Times Top 100

Identity came 25th in the Sunday Times Virgin Atlantic Fast Track 100 list with its sales reaching £20.4 million.

The list, which was published on December 6, ranks Britain’s private companies with the fastest-growing sales.

Identity’s managing director Michael Gietzen said, “We were thrilled to have been ranked in the top 100 last year.

“Now to have climbed a further 65 places to make the top 25 is an incredible achievement, made all the more amazing in light of the pandemic.

“The live events sector was effectively shut down in March and this required us to pivot at speed to continue to deliver events virtually for clients. We did and it worked!”

Identity is based in Westham with a team of nearly 100. It also has additional offices in Abu Dhabi and Shanghai.

The company reported 125 per cent growth last year, forecasting a further 63 per cent growth this year, with a three-year annual sales growth of 83 per cent.

Identity said it has delivered a number of events this year including global outreach campaigns for the RAF and Royal Navy, online festivals and conferences, as well as securing new clients such as Panasonic and Unilever.

Mr Gietzen said, “This achievement is down to two things - the amazing team at Identity that has worked tirelessly and ingeniously during these strange times.

“And secondly, our clients who all share our progressive approach to virtual events and ultimately trusted us wholeheartedly to deliver.”