With large crowds queueing up for the grand opening of Poundworld this morning, another discount store appears to have sought to make its claim to the shopping street clear.
Poundland, also on Montague Street, has covered up part of its ‘...Everything’s £1’ signs with a ‘90p’ sign, and put up a large window display to the same effect.
Is this the first shot in a discount store price war? Maybe.
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