Poundland rolls out frozen food to 46 more stores including Worthing

Poundland has announced the rollout of chilled and frozen food to another 46 stores, bringing more choice to shoppers, including in Worthing.

Tuesday, 20th April 2021, 10:45 am
Updated Tuesday, 20th April 2021, 10:46 am

The retailer said work on converting the stores was underway – with the new food ranges set to go live in Worthing’s Montague Street store this week.

Items in the range include everyday meals and snacks, including ready-meals, pizzas and pies, as well as frozen desserts and ice-cream.

New trollies and belted checkouts will be installed in some larger stores to make the checkout experience even easier for customers, especially those wanting a larger grocery store-style shop, Poundland said.

Poundland has announced the rollout of chilled and frozen food to another 46 stores, bringing more choice to shoppers including Worthing. Picture: Arena PR

Shoppers will also be able to take their items home in new freezer bags at £1.50 each.

Austin Cooke, retail and transformation director, said: “The past year has shown how important Poundland stores are to their local communities and providing a range of chilled and frozen food means our customers can get more of what they need in one shopping trip.

“Where we’ve given stores a makeover, the feedback has been tremendous. Shoppers love the extended ranges, and not just in chilled and frozen, and they really like the store layouts and the work we’ve done to make it easier to shop and check out.”

The rollout forms part of a plan to take the total number of chilled and frozen stores to 175 and on target to reach 250 by the end of September, Poundland said.

The new chilled and frozen ranges have been developed in partnership with Fultons Foods, a leading frozen food specialist which in October became part of the Poundland family in an acquisition that started a £25 million investment in chilled and frozen over the next two years

A wide range of health and safety measures remain in place in stores to protect customers and colleagues, including social distancing markers, screens at checkouts and robust cleaning regimes. Customers are requested to wear facemasks and stick to government guidelines.